Followers Crash Jeni’s Web site in Rush to Purchase Dolly Parton’s Ice Cream Taste

A brand new ice cream taste made by Dolly Parton and artisan ice cream firm Jeni’s is in such excessive demand, clients making an attempt to get their arms on the limited-run pints crashed the Jeni’s web site on the discharge date yesterday.

The flavour, known as Strawberry Pretzel Pie and described as “layers of salty pretzel streusel, subtly candy and effortlessly tangy cream cheese ice cream, and lipstick purple strawberry sauce,” was created in collaboration with the Queen of Nation/Moderna vaccine major funder to learn her kids’s book-gifting charity Dolly’s Creativeness Library. Anticipation for the ice cream has been constructing since mid-March, when it was formally announced following some Instagram teasers.

Solely 10,000 pints have been made, and clients are restricted to 2 per buy. A portion of the pints have been distributed to Jeni’s brick-and-mortar shops — which reportedly sold out of the flavour, after individuals lined up earlier than opening hours within the gentle of a transparent blue morning — however most have been reserved for on-line ordering. The Jeni’s web site skilled a flood of visitors that was 50 instances its common, according to the ice cream brand. The variety of customers overwhelmed the servers and crashed the site, placing a dagger by means of the hearts of followers unable to take a look at with their coveted Strawberry Pretzel Pie.

“Thanks for TRYING to purchase our Dolly pints as we speak. We understand this launch was disappointing and we’re so sorry it’s been a irritating expertise,” Jeni’s apologized on social media.

However excellent news for anybody who couldn’t even try to get their arms on the ice cream yesterday (possibly you have been busy working your 9 to five?): Jeni’s promised yesterday to present 48-hour discover through social media and electronic mail earlier than the flavour is again on-line. In different phrases, possibly put it off till tomorrow.

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