We are able to largely thank Levain for ushering within the pattern of humongous, heat cookies which might be chewy on the within, however crispy on the out. The favored bakery on Manhattan’s Higher West Facet has impressed quite a few different bakeries and copycats, however have now made it as a way to get your palms on an authentic Levain cookie, regardless of the place you’re within the nation. The bakery announced last summer that it’d be promoting pre-baked, frozen cookies at Texas’ Central Market, however this week expanded into Whole Foods nationwide.
Complete Meals will carry three flavors: Chocolate Chip Walnut, Two Chip Chocolate Chip, and Darkish Chocolate Chocolate Chip, the darkish chocolate choice completely out there at Complete Meals. “Whether or not we’re assembly clients in our bakeries or within the freezer part, we all know they’re getting a real Levain Bakery expertise,” founders Pam Weekes and Connie McDonald stated in an announcement. Levain “will broaden solely as rapidly as we’re capable of keep the standard of the product,” stated CEO Andy Taylor.
One precedence for the bakery is ensuring the cookies keep frozen all the time earlier than reaching the client. Levain first experimented with a shelf-stable cookie, but it surely didn’t have the identical texture because the cookies straight from the bakery. If the freezer cookies take off, Levain is hoping so as to add different merchandise like cake and brioche to the frozen aisle.
Taylor beforehand instructed reporters that Levain is planning to open brick-and-mortar places throughout the nation. Presently, there are seven places in New York, and one in Washington D.C. The bakery is among the many newest artisanal snack outlets that when traded on exclusivity to broaden to a nationwide market with extra shops or by transferring into grocery markets. Milk Bar is now available in groceries nationwide, as is Jeni’s ice cream, and Carbone pasta sauce. Often these merchandise price greater than a bag of Chips Ahoy or a jar of Prego, so the exclusivity continues to be there. But it surely raises questions on accessibility (good!) versus the homogenizing of meals tradition (bizarre!).
Then once more, we shouldn’t precisely be encouraging folks to journey but, so go forward and benefit from the cookies.