Sandwich maestro Max Halley of Max’s Sandwich Store in Crouch Finish is the most recent London restaurant persona to be celebrated by the style business.
Following within the catwalked footsteps of St. John and Noble Superb Liquor (P. Franco, Bright, and Peg’s guardian firm) which made their own high fashion debut in 2019, Japanese designer Junya Watanabe’s Comme des Garçons MAN spring/summer season 2021 assortment incorporates a t-shirt bearing a full reprint of the entrance cowl of Halley’s 2018 debut e book Max’s Sandwich Guide: The Final Information to Creating Perfection Between Two Slices of Bread. It’s priced at £250 and could be purchased from the ultra-trendy division retailer Dover Avenue Market.
Halley, who has needed to hold the deal below wraps since final yr advised Eater London that he was, to say the least, stunned that Watanabe wished to make use of his illustration — a visible deconstruction of Halley’s most well-known sandwich, the “ham, egg, and chips” which options the chef’s personal handwriting of the phrases “crunchy,” “chilly,” “gentle,” “sizzling,” “bitter,” and “candy” — the holistic style and texture matrix which Halley believes all sandwiches must grasp.
“How they came upon in regards to the e book I don’t know!” Halley advised Eater London. “I actually nonetheless can’t consider it!!!!!! Precise fucking Commes Des Garçon Hahahahahahahahahha.”
Watanabe’s assortment additionally features a reversible jacket — priced at a cool £915 — which is lined with Halley’s design. “LOOK AT THAT JACKET LINING!!!! Hahahahahahahahahahahaha UNFUCKINGBELIEVABLE,” Halley observed recently on Instagram.
Watanabe’s newest assortment pays homage not simply to Halley, however to a different cookbook — a giant deal in 2019, New Zealand chef Josh Niland’s The Complete Fish Cookbook: New Methods to Cook dinner, Eat and Assume whose cowl is transposed onto another t-shirt design.
Halley confirmed that the design had been licensed “for a price” however didn’t reveal how a lot; including solely that “they’ve been so form and enjoyable to take care of the entire time.”